Our exclusive relationships provide access to award winning editorial teams who create compelling content on your behalf. Content that can then be pushed out through native ads across our exclusive network of publishers’ multi-media platforms.
Sometimes referred to as advertorials or even native ads, leading publishers have launched content studios to create content on behalf of brands.
Publishers include venerable media brands such as Time Inc, Forbes, Wall Street Journal, New York Times, and The Guardian, as well as new media companies like Buzzfeed, Thought Catalog, Slate and many others.
The use of storytelling builds relationships with consumers by providing them with something entertaining or useful.
Branded content is the practicing of investing in compelling content, whether to inform or entertain, that as a result is able to create an immersive experience for the consumer.