Allure
reader profile
Rate Base: 1,100,000
Readership: 6,555,000
Frequency: 12x
Median Age (years): 33
Median HHI: $64,079
Men: 6%• Women: 94%

Allure is the leading voice in beauty—central to the cultural conversation about appearance
and image.

With a brand identity of expertise and encouragement, Allure and Allure Best of Beauty are the most trusted authority on products, innovations, and trends—influencing over 60 million women to buy our recommendations annually.

Through its print and digital magazine, website, social platforms, and beauty box subscription business, Allure galvanizes 16 million consumer influencers with fresh, relatable, and visually dynamic content that underscores self-expression, diversity, and confidence.

Please contact a media specialist for more information about this title. Email sales@directactionmedia.com or call 1.800.938.4660.

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